Magnum iAD


iAD


collaboration with Lowe Brindfors, Unilever, Magnum, Apple


http://lowebrindfors.se/


A banner campaign made in for the iAD format. Platform, iPhone and iPod touch.

First released in UK then for four other markets, Italy, Spain, Germany and France.

The idea is based on the eightball, but instead for a random answer you\'ll get a random pleasure.
The pleasure is linear with the campaign theme used for Magnum ice cream. The shake function is a feature in the iAD platform.

The originality with this iAD compared to others is that the user journey is linear. You just shake to move further on, no menu. Simplicity.

My role in the project was as a Digital Production Manager, working close with booth client and the production company.


iAD Apple LoweBrindfors Magnum Unilever